Tuesday, 25 April 2017

Narrative - Essay


Narrative question

"Media texts rely on cultural experiences in order for audiences to easily make sense of narratives". 

Explain how you used conventional and/ or experimental approaches in one of your coursework productions (25 marks)
                                     
At AS level my production group and I created an opening of a film around five minutes long. To do this we had to take into consideration how we were going to construct a plot (storyline). Our film opening was called ‘Delusion’ and fit into the genre of Sci-fi drama. The film opening consists of two characters, male and female finding a female who is dead and the female who is dead releasing she is dead. A strong argument could be made that media text relies on cultural experience for the audience to easily make sense of the narrative as it is dependent on who you are as a person to what you understand from the narrative.   

Levi Strauss believed in a theory of that in a media text there are binary opposites that help to convey a narrative. This theory can be applied to my film opening ‘Delusion’ as there is a binary opposite between our main character being dead and alive. This opposition between living and dead implies that us as humans may not understand death and how we can be caught between the two resulting in a range of various emotions such as anger, grief, upset. By filming something relatable to audience allows synthetic personalisation and connection to be made to want them to carry on watching. A real-life media text example of this can be seen in the music video ‘The day I died’ by Just Jack which my production group researched greatly when developing ideas for our film opening.  Another example of a binary opposite which we choose to highlight in our film opening was male and female. We had a female (damsel) in distress and a male (hero) taking control of the situation. We chose to conform to the stereotype of a male hero and it could be argued that the situation could have only been resolved because he was male and took the dominating role. These roles as stereotypical characters could reflect to the audience that this not the case always the case as we live in a modern equal society. 

Todorov, is the second theorist which we considered when creating our film opening. This was because his theory is centred around an equilibrium. His theory is that a film starts with an equilibrium, then there is an disruption which causes a new equilibrium to occur at the end of the production. My production group disregarded his theory for our film opening as we decided to start our film on a disruption with the first scene to have sirens and the main character having blood down her face. The effect of constant disruption shows the film to not only be realistic but also how in life serious obstacles can occur which they might not be able to handle- this can be relatable for some of the audience. By starting on a disruption this results in a new equilibrium at the of the opening of the main character going on a mission to find out how she died. This applies to most drama films for example 12 years a slave and Hacksawridge as they both start on a disruption but then go onto a new equilibrium. 

My group and I also researched the theorist Propp and his approach to narrative. In his study, he argued that there typical character in a film devise the narrative. These typical characters consist of a hero, villain, damsel in distress, side kick, dispatcher and many others. In my production ‘delusion’ we conformed to the damsel in distress character, a hero and heroine roles as our main character ‘Molly’ has died in an accident and the two other characters’ female and male help try and save her. By having a heroine, we challenge the stereotype of only males being hero’s. As our genre was a sci-fi drama we disregarded Propp’s theory as it is typical of Disney films, for example ‘Lion King ', but not necessarily relevant for Sci-fi dramas that are more realistic than a cartoon film like this. 

The last theory which my group and I researched when devising our film ‘delusion’ was Barthes theory of focusing on the code, actions, symbols and enigma that creates the narrative. Throughout we focused on exploring that way that institutions embed questions into film opening and films. In relation to our groups film opening we insured many questions are raised by the audience, for example why does Molly have blood down her face? Why is there ambulance sirens going off? Why can she see herself dead? In the monologue why is she asking so many questions about why she has died? … surely, she should know? These questions engage the audience to want to continue watching the film, and possible by the sequel. 

For example, the film ‘Hunger games’ as viewers we question the relationship between the two main characters and engage in wanting to continue on watching to find out more, so when ‘Hunger games: catching fire’ came out the same audience were interested in the story line.  Drama films also raise serious issues, for example my production ‘delusion’ raises the issue of how people handle death. My production group wanted to emphasis that there is not enough structure and support in place for families when someone dies.

In conclusion the narrative had a major part to play when considering how to construct our production. The most influential theorist for my production group was Barthes, as we found it to be true in many films especially dramas that questions are raised, more than the other theorist named above. We thought that it was a more realistic theory and complex theory to follow - but complexity makes for more interesting stories.

Tuesday, 4 April 2017

Representation

representation -
divide between rich and poor
he's got a voice
set up some art clubs

'just another brick in the wall"-pink flodye

demonisation of youths - barnardos advert

tight Jesus

subvert stereotype




Genre

Describe
In details
Setting
Themes
Icons
Narrative
Characters
Textual analysis 

Delusion - Scifi drama 
Seventeen - Pop

Intro 
short brief overview of what c/w is (film/ music video)
what genre it is - maybe a couple of inspiration 
explore the concept of genre: style of a piece - way of categorising and marketing a piece to the audience.

1. What makes it this genre??
S/T/I/N/C/T
3 ideas or examples 
shows how they are 'of the genre'
- compare to real media products 

2. Applying some theory - which theories does it conform to?

Thursday, 23 February 2017

Media language

Media language 

Q1 (b) 'Discuss how you used Media Language in one of your coursework production to create meaning for the audience


CODES = MEANING 

State what you made for A2 production 

Media language across your production - digipak, website and video.


Youth is our meaning - teenage bucket list, all about girls having innocent fun.

- Specific costumes and locations
- largely static stills to show performance
- Describe your song in terms of chorus, build up etc but begin with genre
- thought beats, parallel to the images, link with narrative and bucket list

What theories - narrative, audience mainly GOOD LUCK type it up!!!!!!
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Friday, 17 February 2017

QUESTION 1B

- requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:

  1. genre
  2. narrative
  3. representation
  4. audience
  5. media language
GENRE
How the film opening/MV fits the genre you chose.
DISTINCT (describe in detail - setting, themes, icons, narrative, character, textual analysis)

NARRATIVE
linear narrative for film opening = two narratives... Tez's POV & my POV
Don't talk about MV as doesn't have narrative

REPRESENTATION
CAGES (class, age, gender, ethnicity, sexuality)
Film opening - white, upper class, female, twenties & white, lower class, male, teen
Music video - white, middle class, female, 18

AUDIENCE
uses & gratification theory = in 1977 film makers started thinking about what their audiences would enjoy watching

Personally identify with character or situation
Information, teaching the audience something
Entertainment
Social interaction

remember PRIMARY and SECONDARY

MEDIA LANGUAGE
Camera - FAN
Mise en scene - CLAMPS
Editing - STOPS
Sound - MCDOVED


Wednesday, 22 February 2017

Audience


Audience 

Hypodermic syringe

Cultivation / drip drip 

Marxist Hegemony  
Liberal Pluralism 

Uses and gratification 
Schadenfreude

Stuart Hals reception theory 

Maslows hierarchy of needs


Audience is either PASSIVE (being controlled)
or ACTIVE (being in controlled)

and they apply to the theorys

Passive 


Hypodermic Model

Here, the message in media texts are injected into the audience by the powerful, syringe-like media.The audience is powerless to resist therefore, in the media works like a drug and the audience is drugged, addicted, doped or duped

Relation to music video- Happy, positive and colours of yellow.

Cultivation / drip drip  

Slowly introducing the ideas of a theme. Not extreme and will slowly accepted/ long term idea it into society. For example they are not going to kill someone but something like sexting they accept as a normal thing now.

Marxist Hegemony  


ACTIVE


Liberal Pluralism 

Allowing anyone a voice and allowing different view and interpretation.
Relation to music video- offering a liberal pluralistic of women as we aren't trying to appeal to men nor smoking and drinking.


Uses and gratification 

It is the power of the audience. The audience uses media text for there own needs this could be: diversion, escapism, information, pleasure, comparing relationship and lifestyle with ones own and sexual stimulation.

water cooler effect - find a space to talk about stuff

Maslows hierarchy of needs




Stuart Hals reception theory 

Negotiating reading - mixture of both readings
Oppositional reading - opposing view to the preferred reading 
Preferred reading - how the media wants perceive a certain thing.

Schadenfreude

Taking pleasures and enjoyment from someones pain.

Apply the concept of audience to one of your pieces if coursework

Intro- music video and promo pack for pop artist. When planning, keep audience at forefront. We had to think WHO, HOW to TARGET, how ENCODE MESSAGES/ MEANING, and what THEY WOULD GAIN from it.

Who is your audience?
Teenagers - 12-18

How have you targeted them?
Approdiate media, Social media- liberal pluralistic way, role media, choice , narrative and genre convention.

What message do you encode?
fun













Tuesday, 21 February 2017

Narrative

Apply the concept of narrative to one piece of CWK


  • Levi Strauss- Binary opposites 
  • Barthes- codes
  • Todorov - ups and downs
  • Propps- characters


Intro 
What it was - filming opening - brief plot

Levi strauss - old and young, female and man, alive and dead
Themes of ageing and passing
Influenced by music video (day I died) and film (Ghost)

Barthes- enigma coding - cliff hanger - Why she is a ghost and why she died

Todorov- equilibrium (up and downs) -  walking out of station- goes down hill from there

Propp- stereotyping - damsel in dress, hero and heroine

Forms and Conventions Plan

Forms and Conventions Plan

= ingredients to make final product

Film Openings
- titles
- enigma
- tease with characters, setting, etc

Music Video & Products
- other artist websites
- other artist digipaks
- other artist music videos

how they influenced you + how you developed

~USE, DEVELOP & CHALLENGE~

Conventions used from real media texts

Institutional: certain organisations
Format: what elements would you expect from a music video?
Genre: what elements including setting, iconography, style, would you expect?