Media language

Media language 

Q1 (b) 'Discuss how you used Media Language in one of your coursework production to create meaning for the audience


CODES = MEANING 

State what you made for A2 production 

Media language across your production - digipak, website and video.


Youth is our meaning - teenage bucket list, all about girls having innocent fun.

- Specific costumes and locations
- largely static stills to show performance
- Describe your song in terms of chorus, build up etc but begin with genre
- thought beats, parallel to the images, link with narrative and bucket list

What theories - narrative, audience mainly GOOD LUCK type it up!!!!!!

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Friday, 17 February 2017

QUESTION 1B

- requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:

1. genre
2. narrative
3. representation
4. audience
5. media language

GENRE

How the film opening/MV fits the genre you chose.

DISTINCT (describe in detail - setting, themes, icons, narrative, character, textual analysis)

NARRATIVE

linear narrative for film opening = two narratives... Tez's POV & my POV

Don't talk about MV as doesn't have narrative

REPRESENTATION

CAGES (class, age, gender, ethnicity, sexuality)

Film opening - white, upper class, female, twenties & white, lower class, male, teen

Music video - white, middle class, female, 18

AUDIENCE

uses & gratification theory = in 1977 film makers started thinking about what their audiences would enjoy watching

Personally identify with character or situation

Information, teaching the audience something

Entertainment

Social interaction

remember PRIMARY and SECONDARY

MEDIA LANGUAGE
Camera - FAN
Mise en scene - CLAMPS
Editing - STOPS
Sound - MCDOVED

Audience

Audience 

Hypodermic syringe

Cultivation / drip drip 

Marxist Hegemony  

Liberal Pluralism 

Uses and gratification 

Schadenfreude

Stuart Hals reception theory 

Maslows hierarchy of needs

Audience is either PASSIVE (being controlled)

or ACTIVE (being in controlled)

and they apply to the theorys

Passive 

Hypodermic Model

Here, the message in media texts are injected into the audience by the powerful, syringe-like media.The audience is powerless to resist therefore, in the media works like a drug and the audience is drugged, addicted, doped or duped

Relation to music video- Happy, positive and colours of yellow.

Cultivation / drip drip  

Slowly introducing the ideas of a theme. Not extreme and will slowly accepted/ long term idea it into society. For example they are not going to kill someone but something like sexting they accept as a normal thing now.

Marxist Hegemony  

ACTIVE

Liberal Pluralism 

Allowing anyone a voice and allowing different view and interpretation.

Relation to music video- offering a liberal pluralistic of women as we aren't trying to appeal to men nor smoking and drinking.

Uses and gratification 

It is the power of the audience. The audience uses media text for there own needs this could be: diversion, escapism, information, pleasure, comparing relationship and lifestyle with ones own and sexual stimulation.

water cooler effect - find a space to talk about stuff

Maslows hierarchy of needs

Stuart Hals reception theory 

Negotiating reading - mixture of both readings

Oppositional reading - opposing view to the preferred reading 

Preferred reading - how the media wants perceive a certain thing.

Schadenfreude

Taking pleasures and enjoyment from someones pain.

Apply the concept of audience to one of your pieces if coursework

Intro- music video and promo pack for pop artist. When planning, keep audience at forefront. We had to think WHO, HOW to TARGET, how ENCODE MESSAGES/ MEANING, and what THEY WOULD GAIN from it.

Who is your audience?

Teenagers - 12-18

How have you targeted them?

Approdiate media, Social media- liberal pluralistic way, role media, choice , narrative and genre convention.

What message do you encode?

fun

Narrative

Apply the concept of narrative to one piece of CWK

• Levi Strauss- Binary opposites 
• Barthes- codes
• Todorov - ups and downs
• Propps- characters

Intro 
What it was - filming opening - brief plot

Levi strauss - old and young, female and man, alive and dead
Themes of ageing and passing
Influenced by music video (day I died) and film (Ghost)

Barthes- enigma coding - cliff hanger - Why she is a ghost and why she died

Todorov- equilibrium (up and downs) -  walking out of station- goes down hill from there

Propp- stereotyping - damsel in dress, hero and heroine. 

Forms and Conventions Plan

Forms and Conventions Plan

= ingredients to make final product

Film Openings

- titles

- enigma

- tease with characters, setting, etc

Music Video & Products

- other artist websites

- other artist digipaks

- other artist music videos

how they influenced you + how you developed

~USE, DEVELOP & CHALLENGE~

Conventions used from real media texts

Institutional: certain organisations
Format: what elements would you expect from a music video?
Genre: what elements including setting, iconography, style, would you expect?

Post-Production

Post-Production

- Premiere Pro = leave colour, speed/duration, etc

- Photoshop = filters, crop

- After effects = draw over shot effect

- Wix

BUILDING BLOCKS

(gradually learnt new skills & software use)

AS

1. dancing bears

2. Juno

3. prelim

4. film opening

5. film poster

A2

1. prelim

2. steal-o-matic

3. website, digipak

4. music video

*digipak = text, image, layout, font*

Digital Technology

Digital Technology

PRESENTATION Emaze PowToon Photobucket Blogger – GIFs Prezi	POST-PRODUCTION iMovie Photoshop After Effects Premiere
COMMUNICATION Facebook Twitter Email	DIGITAL HARDWARE iMac iPhone iPad Drone Digital SLR Steadicam

*HOW YOU'VE DEVELOPED OVER TIME*

                                  Context, brief for year 12&13 = film opening & music video
                                  Y12 tasks = dancing bears, Juno film opening prelim                                       Research for film opening - drama genre, titles

                    Music videos = not continuous, disjunctured, change in premiere use (more advanced)                             Change of camera = more professional, cinematic experience in music video

Exam Questions

Exam Questions

                 Q1a 

Will Either be: 

Research and planning 

Post-production 

Digital technology

Forms and conventions

Creativity (will always be with another topic)

What did you do?

 How did you do it?

 How did your skills develop?

 All needed to be supported by examples.

Digital technology

 Research and planning

Post production  

Understanding media conventions 

Creativity 

(
25 MARKS)

Q1b

Choose film opening OR music video

Talk about learnt theories and theorists 

                  (25 MARKS)

             Narrative 

        Genre 

                      Representation 

            Audience 

                      Media language 

             Q2

          Collective identity 

         Contemporary media issues 

                 (50 MARKS)